Introduction to Market ResearchProcurement U Course 102

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This web-based, self-paced course can be accessed through the Procurement U Learning Management System (LMS).

Review and download the printable syllabus here.

Delivery method: Web Based, Self Paced
Contact Hours: 3

Registration: FREE until July 1, 2021 as part of Procurement U Gives Back Program. Regularly $60.

NASPO is excited to announce the launch of Procurement U Course 102: Introduction to Market Research

Introduction to Market Research will provide participants with the fundamental concepts of market research as it pertains to public procurement. Participants will be able to:

  • Identify the four key components of a market research plan
  • Identify the internal and external resources
  • Determine which primary and secondary data collection tools
  • Analyze how market conditions affect supply and demand
  • Analyze how market distribution and share affect market research plans.

Please contact [email protected] for troubleshooting or any questions pertaining to the course.

Online Classes

The Procurement U Learning Management System (LMS) is your gateway to the best in public procurement education. New to Procurement U? Sign up for free today!

NASPO ValuePoint provides the highest standard of excellence in public cooperative contracting.

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