Introduction to Market ResearchProcurement U Course 102

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This web-based, self-paced course can be accessed through the Procurement U Learning Management System (LMS).

Review and download the printable syllabus here.

Delivery method: Web Based, Self Paced
Contact Hours: 3

Registration: $60 for users.

NASPO is excited to announce the launch of Procurement U Course 102: Introduction to Market Research

Introduction to Market Research will provide participants with the fundamental concepts of market research as it pertains to public procurement. Participants will be able to:

  • Identify the four key components of a market research plan
  • Identify the internal and external resources
  • Determine which primary and secondary data collection tools
  • Analyze how market conditions affect supply and demand
  • Analyze how market distribution and share affect market research plans.

Please contact [email protected] for troubleshooting or any questions pertaining to the course.

Online Classes

The Procurement U Learning Management System (LMS) is your gateway to registration, access to Procurement U resources and study groups. New to Procurement U? Get registered today!

NASPO ValuePoint provides the highest standard of excellence in public cooperative contracting.

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