202 – Market Research Strategies
Delivery Method:
Contact Hours:
Registration:
Course Description:
Type: self-paced, online
Description: The purpose of this course is to analyze market research by exploring an acquisition plan, a market research cycle, spend analysis, and total cost of ownership
Learning Objectives:
- Describe the benefits of an acquisition plan.
- Identify the key components of an acquisition plan.
- Create an acquisition plan.
- Illustrate the typical lifecycle of a product.
- Explain how the stage of the product lifecycle can impact a purchasing acquisition.
- Illustrate the typical market research cycle.
- Identify the key inputs and outputs of the cycle and how they influence the development of a market research plan.
- Distinguish the key components of total cost of ownership of a product or service.
- Calculate the total cost of ownership of a product or service.
- Formulate questions to ask for a spend analysis
Course Technology Requirements:
- Internet connection
- Support web browsers:
- Recommended: Chrome, Firefox, Safari (latest versions)
- If prompted, accept all cookies and allow popups
- Access to Procurement U LMS
- Ability to play and listen to audio through computer speakers or headphones
Contact Hours: This course offers two (2) contact hours for continuing education credit.
Universal Public Procurement Certification Council (UPPCC):
Certified Professional Public Buyer (CPPB)
• Domain II: Procurement Life Cycle: Pre-Solicitation Planning
o Competency B: Conduct applicable analyses to determine the appropriate procurement process (e.g., financial impact, market research, sourcing, spend)
Certified Public Procurement Officer (CPPO)
• Domain III: Strategic Procurement Planning
o Competency B: Conduct analyses to support strategic procurement activities (e.g., benchmarking, financial impact, procure-to-pay cycle, market research, sourcing, spend, standardization, value)

Prev Course:
204 – Negotiation Strategies
Next Course:
200 – Communicating with Elected and Appointed Leaders