NASPO Research Publications
Market Research Strategies

Market Research Strategies

Review and download the printable syllabus here.
Delivery method: Web Based, Self Paced
Contact Hours: 2
Registration: $40 for members, $70 for non-members

This course will provide participants with strategies for conducting market research as it pertains to public procurement. Participants will be able to:
  • Describe the benefits of an acquisition plan.
  • Identify the key components of an acquisition plan.
  • Create an acquisition plan.
  • Illustrate the typical lifecycle of a product.
  • Explain how the stage of the product lifecycle can impact a purchasing acquisition.
  • Illustrate the typical market research cycle.
  • Identify the key inputs and outputs of the cycle and how they influence the development of a market research plan.
  • Distinguish the key components of total cost of ownership of a product or service.
  • Calculate the total cost of ownership of a product or service.
  • Formulate questions to ask for a spend analysis
Please contact for troubleshooting or any questions pertaining to the course. 

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