NASPO Research Publications
Introduction to Market Research

Introduction to Market Research

NASPO is excited to announce the launch of Procurement U Course 102: Introduction to Market Research.  This web-based, self-paced course can be accessed through the Procurement U Learning Management System (LMS). 

Review and download the printable syllabus here. 
Delivery method: Web Based, Self Paced
Contact Hours: 3 
Registration: $60 for members; $105 for non-members


Introduction to Market Research will provide participants with the fundamental concepts of market research as it pertains to public procurement. Participants will be able to:
 
  • Identify the four key components of a market research plan 
  • Identify the internal and external resources 
  • Determine which primary and secondary data collection tools 
  • Analyze how market conditions affect supply and demand 
  • Analyze how market distribution and share affect market research plans. 

Please contact procurementu@naspo.org for troubleshooting or any questions pertaining to the course. 

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