Current Procurement U Course Offerings

Course 202: Market Research Strategies

Course 202: Market Research Strategies
Review and download the printable syllabus here.
Delivery method: Web Based, Self Paced
Contact Hours: 2
Registration: $40 for members, $70 for non-members

This course will provide participants with strategies for conducting market research as it pertains to public procurement. Participants will be able to:
  • Describe the benefits of an acquisition plan.
  • Identify the key components of an acquisition plan.
  • Create an acquisition plan.
  • Illustrate the typical lifecycle of a product.
  • Explain how the stage of the product lifecycle can impact a purchasing acquisition.
  • Illustrate the typical market research cycle.
  • Identify the key inputs and outputs of the cycle and how they influence the development of a market research plan.
  • Distinguish the key components of total cost of ownership of a product or service.
  • Calculate the total cost of ownership of a product or service.
  • Formulate questions to ask for a spend analysis
Please contact for troubleshooting or any questions pertaining to the course. 

Where Can I Access Online Classes?

The Procurement U Learning Management System (LMS) is your gateway to registration, access to Procurement U resources and study groups. New to Procurement U? Get registered today!

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You will be prompted to change your password as soon as you log in.  If you are not a NASPO member and would like access, please click the Create Account button to register. If you have any difficulties with log in, please contact

Procurement U Holds Inaugural Academic Forum

In March 2017, NASPO held the inaugural Academic Forum, co-hosted by our academic partner, Arizona State University in Tempe, Arizona. The forum was created in an effort to bridge the gap between our state members and academic partners. Five academic partners and over 35 states were represented at this event that brought together state members, academics and current university students. The forum will become an annual event, which will rotate in location and be hosted by our academic partners.

The 2018 Academic Forum will be held in the spring at Michigan State University, in Lansing, Michigan. More details coming soon!
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