State Procurement: Strategic Positioning for the 21st Century
January
1999
Public
procurement by state governments has been a mostly evolutionary, sometimes
revolutionary, process throughout the 20th Century. As we move to the
21st Century, powerful external forces are reshaping government and the
marketplace. Simply put, the world is changing. A variety of factors are
woven into these changes, including:
- The dynamic and rapidly diversifying marketplace.
- The new global economy and marketplace.
- The continuous pressure to downsize staff and/or operations.
- The increase in customer service demands.
- The explosion in information technology.
Traditionally,
the National Association of State Procurement Officials (NASPO) has monitored
changes and served as the focal point for the dissemination of policies
and practices that have guided state programs. Through this white paper,
NASPO hopes to impart its vision of the future of procurement and to assist
states in managing these changes.
The most pervasive
change factor has been the explosion in technology. It has accelerated
modifications of policies and practices in state procurement and influenced
what a state buys and how these goods and services are purchased. The
increased efficiency gained by, and the knowledge available as a result
of, technology advancements gives procurement officers the opportunity
to be strategic business partners with their agency customers. How states
respond to this opportunity will determine the position of state procurement
in the environment of the new millennium.
That environment will
vary and mature differently from state to state. But a commonly shared
opportunity exists to use more sophisticated contract expertise and supply-chain
management techniques to enable public agencies to meet their mission.
State procurement has the opportunity to plan strategically to anticipate
agency needs and to develop sources to ensure that goods and services
are available to meet client agency operational decisions.
This paper identifies
four critical strategies and then addresses their implementation. Effort
has been made to emphasize those strategies that are most critical and
most applicable to all the states. They include:
- Supply Chain Management
- Continuing Education
- Electronic Commerce
- Process Delegation
Combined, these strategies
constitute the grand strategy: the movement from process-based
to knowledge/accountability-based procurement organizations.
In the implementation
of strategic planning by each state, and the sharing of these four important
strategies, the process must be adaptation, not adoption. Presented
here are roadmaps, not blueprints. Each state has its own political, administrative
and managerial environment within which the strategies and their implementation
must be cultivated.
I
SUPPLY CHAIN MANAGEMENT
The Consummate Strategic Role of State Procurement
State procurement
functions face a momentous change in strategic positioning as we approach
the 21st Century. The movement is from a concentration on purchasing,
which is only one aspect of procurement, to a management role embracing
the entire procurement process from the initial identification of need
through termination of the contract. The emphasis is shifting rapidly
from just a "buy transaction" to supply chain management, which includes
the requirement definition and disciplines such as supplier development
and global sourcing. Procurement's emerging strategic role is Rapid
advancements in information technology have facilitated the development
of procurement's strategic role. One advancement is the application of
sophisticated information technology that enables procurement officials
to make informed decisions about the following:
- How to structure the buy
- How to advance appropriate partnerships with suppliers
- Whether multiple award schedules should be established
- Whether a master agreement should be developed
- Whether the procurement requires a longer term contract
Additional advancements include purchasing cards and on-line ordering,
both simplifying and expediting the contracting process.
The net effect is
that an experienced procurement professional is no longer required to
execute much of the process segment of procurement. Consequently, state
procurement should be positioned at the most senior level of a state's
decision-making process to offer direction on goods and services that
can be more effectively provided through contracts with the private sector.
Areas that can benefit from procurement's involvement include programs
as diverse as health services, real estate management, and corrections.
These decisions are being made today, often by default, as legislatures
mandate new programs but fail to provide new positions to support them.
These strategic decisions should utilize the best of the state's intelligence
from both the public and private sector.
This calls for a
proactive relationship between the central procurement staff and
their customers, the client agencies. Today's customer environment is,
for the most part, reaction-based. Agencies react to problems, react to
having or not having budgeted funds to buy something and react to political
agendas. This scenario creates an environment in which the procurement
staff, too, can only react. Agencies need to be convinced to forecast
their needs in advance. This will enable the procurement staff to exercise
their real core competency: working closely with the private sector to
develop and deliver solutions. For example, if procurement staff could
cultivate an understanding with Department of Motor Vehicles personnel
of the comprehensive changes planned in the driver's license of the future,
that common understanding could lead to research and the subsequent development
of contracts that would influence the technology of the license and its
application.
Executive and legislative
management needs to understand what the central procurement office can
contribute to total cost management and involve procurement early in the
acquisition decision process. Earlier supplier involvement, long-term
procurement-supplier alliances, outsourcing and total involvement with
the marketplace is also essential.
The supply chain management
mission becomes one of knowledge and decision disbursement as opposed
to just the laborious and sometimes technically complex formulation of
contracts for goods and services. When contracts are created, central
procurement should play less of a gate keeper role and become more of
a facilitator of relationships between the client agencies and suppliers
through cross-functional work teams. Central procurement staff must understand
the big pictures of the agencies they serve and perform strategically
to drive results that achieve client agencies' missions. End users and
agency procurement specialists must have equal status with central procurement
on the cross-functional teams that develop the best acquisition strategy
to get the end users what they need. This is the strategy of supply chain
management.
Notwithstanding this
shift in emphasis, state procurement officials must assert the continuing
and rightful strategic ownership of the integrity and efficiency of the
whole acquisition process.
II
KNOWING THE WAY
The Strategies of Continuing Education
The strategy of supply
chain management requires knowledge and appreciation by procurement personnel,
program managers, potential suppliers, executive and legislative management,
client agency heads, the media and the public. This eclectic audience
must be kept up to date on all aspects of the procurement spectrum. Therefore,
the central procurement office must develop broad-based, appropriate strategies
of continuing education.
The skill levels of
the procurement staff must be elevated to meet the changing needs of the
21st Century. Procurement staffs are becoming internal consultants, teachers
and procurement process designers. Even with the existence of cross-functional
teams, the central procurement office will generally be accountable for
the complex, high-risk or high-dollar-value transactions. They'll be called
upon to solve the problems when something goes wrong. They'll continue
to review the legislation and write the policies and procedures. Thus,
it is clear that the rapid advancement of technology, globalization of
the marketplace and increased competition call for a more involved and
knowledgeable workforce in the immediate future.
Professional procurement
managers must have a thorough understanding of strategic global supply
and market conditions. A comprehensive knowledge of private sector business
and evolving technology is essential. Improved skills for handling, organizing
and communicating information, primarily through electronic commerce,
are required. Interpersonal skills must be sharpened to insure that procurement
managers have a good relationship with customers, peers and suppliers;
can work in diverse environments; and understand how to negotiate effectively.
Resources for ongoing
professional education are limited. A few institutions of higher education
offer courses in private sector purchasing, but they are all too often
integrated with courses in sales management. These offerings are nevertheless
valuable to the public procurement professional in gaining greater understanding
of the supplier's world. Most purchasing literature, magazines and books
also concentrate on the private sector. NASPO represents a sizable market
for procurement courses and publications and has an opportunity to shape
and drive this potential market.
The seminars and recently
added extension courses of the National Institute of Governmental Purchasing
(NIGP) address core areas of public procurement. These offerings are invaluable
to the beginning purchaser and respond to needs of the procurement journeyman.
But, like the public procurement profession in general, this training
focuses more on the past and present than the demands of the future.
Not always recognized
as an important educational tool is the exchange of information among
professional staffs across jurisdictions. Largely informal, unstructured
contacts at meetings, exchanges through the NASPO and similar listservs,
and casual telephone conversations provide some of the most effective
education available today. NASPO members are aware they learn much at
forums such as the annual NASPO conference.
NASPO and NIGP jointly
sponsor the Universal Public Purchasing Certification Council. Certification
is one method for providing structure to the learning process and encourages
ongoing educational efforts. CPPB (Certified Professional Public Buyer)
and CPPO (Certified Public Purchasing Officer) after a name are flags
of professionalism. Certification is an easily identifiable mark of competency
that will remain in demand as long as the underlying training and skills
are aligned with the needs of the procurement organization.
Procurement managers
realize, as they instruct and counsel agency customers that a teacher
may be learning more than the students do. The core competency of the
central procurement office is its experience in interacting with the private
sector to develop and deliver solutions while ensuring fair treatment
among suppliers. Customer agencies must be educated and will benefit from
accepting procurement's guidance to maximize application of this knowledge
to their programs. Agency purchasing personnel exercising delegated procurement
authority can benefit greatly from training seminars hosted by the central
procurement office.
The need for training
and certification of people exercising procurement authority has been
recognized by several states. A few states, including Virginia, Texas,
Oregon, Minnesota, Alaska and Wisconsin, have or are developing certification
programs which couple increased agency authority with demonstrated competencies.
Training and certification aimed at agency staff exercising procurement
authority should seek to demystify the process, improve efficiency in
business transactions and preserve the integrity of the system.
In many jurisdictions,
supplier education is achieved principally through manuals and other publications.
Some states have aggressive outreach programs on how to do business with
the state or conduct annual trade fairs or education fairs. Suppliers
should be encouraged to see these training opportunities as the door to
a mutual exchange of information with the whole cast of a jurisdiction's
procurement personnel.
The education of executive
and legislative management, agency heads, media and the public poses a
significant challenge. One issue is that these audiences are constantly
changing and may be predisposed to viewing procurement as a roadblock,
at one end of the spectrum, to not being appropriate guardians of the
taxpayer dollars at the other end. Education of these groups is essential
to the success of a procurement organization. As procurement units evolve
to a more strategic position, a public relations strategy to effectively
convey information and improve communication will be needed.
In summary, the strategy
for central procurement is to get smart and stay smart. Continuing education
opportunities and certification of professionals are effective methods
of acquiring, enhancing and maintaining a skill base. However, in order
to deal with the procurement world of the 21st Century, we cannot rely
solely on traditional training methods. An evolving profession needs evolving
skills. NASPO members must experiment with non-traditional training for
procurement officials as well as their eclectic audience. It is also important
that they share what they learn so that collectively we prepare for the
future of procurement.
III
ELECTRONIC COMMERCE
The Strategy of Finding the Uninterruptable Power Supply
Electronic Commerce
(EC), in its many forms, may be defined as any commercial transaction
carried out or facilitated by the electronic exchange of information.
EC utilizes many technologies, including card-based and Internet technologies,
electronic funds transfers, document management and workflow.
Electronic Data Interchange
(EDI) and Electronic Funds Transfer (ETF) represent the bulk of current
commercial EC. Commercial transactions employing electronic media and
closed networks are not new. The largely electronic global securities
marketplace has radically changed the world's financial trading structure.
Electronic banking and credit card verification are familiar features
of the commercial landscape. Expansive as the use of EC has been, the
technology is undergoing unprecedented change.
This growth is the
result of continuing development and explosive growth and use of the global
Internet infrastructure, the backbone of the global economic system of
the 21st Century, changing the business paradigm forever. The increase
in the number of Internet users, the relatively low cost of access and
the growth of the World Wide Web, with an estimated $3.2 trillion in Internet
commerce by 2003, will fuel the expansion of EC. The impact is not confined
to the private sector. Government is also a very active participant in
this arena, building cooperative agreements for Electronic Benefits Transfer
programs and establishing Internet websites for forms, applications, licenses,
and solicitation documents. Government is also taking a leadership role
in the development of security policy in the area of Public Key Infrastructure,
a set of security services that enable secure electronic transactions.
The Implications and Benefits
of EC
To Government and Particularly to Public Procurement
The implications and
opportunities afforded government by EC are tremendous. Every facet of
public law and policy, e.g., taxation, privacy, security, intellectual
property rights, ethics, trade law, will be affected. Citizens will expect
the same level of service, enhanced by EC, from government as they receive
from the private sector.
Electronic Commerce
allows government to:
- streamline and integrate citizen services, providing convenient "one-stop"
access to services and information,
- enhance the quality and effectiveness of traditional government services,
- stimulate economic growth and competitiveness by interacting more effectively
with the private sector,
- enhance quality, add value, and reduce the cost of service delivery.
EC applications are
critical as state procurement offices search for ways to streamline operations.
These applications are enabling procurement programs to successfully manage
increasing and more complex workloads with the limited resources available.
EC implementation delivers costs savings to the taxpayer. Posting bids,
publishing policy, and maintaining bid lists electronically saves labor,
printing and mailing costs. Enabling agencies to shop from electronic
catalogs and other electronic sources saves time for the central procurement
staff as well as in the acquisition process. Electronic posting of requests
for competitive bids or proposals results in greater vendor awareness
and competition and presents an open, easily accessible face of government
to businesses and citizens.
The Strategy for Optimizing
the Development
and Standardization of Public Procurement Electronic Commerce
Central procurement
offices have encountered significant impediments to utilizing EC. Programs
have faced insufficient funding, reluctance to change by management and
customer agencies, statutory conflicts, differing state and federal laws,
concerns with privacy and security, and difficulty in obtaining support
from management information services. The greatest hazard is the development
of an EC technology marching to a different drummer that cannot be assimilated
into the parade of standardized technology. As the Wall Street Journal
noted in a March 27, 1998, article: "The earliest adapters can become
the biggest laggards, by growing hooked on systems that quickly become
outdated."
Solutions will require
a coordinated effort by the federal and state governments and the private
sector to ensure interoperability. Cooperation between these diverse,
yet interdependent, functions and operations is critical. In December
1997, NASPO joined the National Association of State Comptrollers (NASC)
and the National Association of State Information Resource Executives
(NASIRE) to host a joint conference on EC. This was a breakthrough in
coordination and an indication of the importance of a unified approach
in the development of state EC strategies. It was highly successful and
was followed by another conference in December 1998. The 1997 conference
emphasized the need for uniform, simple, technology-neutral legislative
language.
In addition to this
partnering initiative, these same associations banded together with the
National Automated Clearing House Association (NACHA) to develop a common
policy in the use of digital certificates in the EC environment. This
bringing together of the public and private sector demonstrates that there
is broad recognition of the need to develop common solutions for EC.
When embracing EC,
the central procurement office must do more than simply automate current
procedures. With the new tools of a networked society, all government
should re-engineer to achieve fully the benefits of EC. This re-engineering
should address the jurisdictional architecture and infrastructure to insure
that information moves seamlessly within the departments and agencies
of the jurisdiction, from government to other governments, to citizens
and private sector entities. The goal is a network infrastructure sufficiently
standardized to permit clear connection and operation with a diverse audience;
the most important of whom is the citizen seeking information or assistance.
IV
PROCESS DELEGATION
Strategic Decentralization
Purchasing should
occur as close to the point of need and use as feasible. The dilemma is
often in determining what is "feasible." Strategic decentralization means
extending the reach of feasibility--decentralizing the purchasing process,
while maintaining centralized procurement authority and management.
In implementing this
strategy, a central procurement office must understand where it has been
in order to understand where it needs to go. Most state purchasing statutes
originated in the 1920's and '30's and recognized the need for a centralized
and standardized program. In those early years, states' requirements and
purchasing's response were relatively unsophisticated. The program was
manageable. Some agencies and departments were exempt from centralized
purchasing and remain so today.
The past six or seven
decades have seen quantum change, accelerating rapidly over the past 20
years. Requirements for state programs have grown in volume and complexity.
The goods and services to meet these requirements involve equally complex
technology. Budgetary constraints and other factors have severely limited
the central procurement office's response to these changes.
To lessen pressures
on central procurement offices, and in recognition of the end user's critical
role in the process, the practice of extending delegation to customer
agencies has spread. Most frequently, delegated purchases are defined
by dollar amounts or by the need for technical expertise which is resident
in the customer agency, but the process itself often is not precisely
defined. Client agencies, particularly program managers, often confuse
delegation with license.
The strategic move
calls for a universal understanding of what decentralizing purchasing,
while maintaining centralized procurement authority and management, means.
Implementation includes basic and continuing education, application of
technology and auditing to insure compliance.
The first step in
planning implementation of this strategy is a review of statute and administrative
law, published policy and procedures. Does this platform support the strategy
or is amendment necessary? Equally important, how are these legal elements
interpreted or understood by all involved? Executive and legislative leadership,
client agency heads and program managers should all agree on application
of statute and rules.
The next step is to
demystify the process through simplification and delegation of the routine
processes where value cannot be added. This allows the central procurement
office the opportunity to function as a knowledge/management-based organization,
a strategic player in the business management of the state. The professional
procurement managers serve as consultants, instructors, business process
designers and problem-solvers. The central office retains control of complex,
high risk, high-dollar transactions where trained experts add value.
The professional procurement
managers, as consultants and instructors, work with client agencies in
research and development to forecast needs, locate new products and determine
new sources. The central procurement office/client agency coordination
applies to both the purchases made in the field and the procurement handled
by the central office.
As discussed in Section
II, ongoing training is important to address changing technology and changing
procurement policies. People empowered with purchasing authority must
possess appropriate skills to perform. Certification programs are key
to documenting appropriate training and competency. Equally important
is monitoring of the delegated purchasing process. Through the application
of technology, agencies empowered with procurement authority must utilize
electronic commerce applications, enabling them to conveniently acquire
their needs while providing central procurement with the data required
for strategic decision-making.
Audit checks and quality
assurance reviews must be components of procurement delegation. The audit
staff should be responsible for managing compliance and monitoring the
effectiveness of rules, policy and procedures. They must have a statewide
perspective of the delegated procurement process and the ability to discern
patterns of non-compliance. Ideally, professional procurement managers
should not be involved with client agency compliance. Client agencies
must see the procurement managers as resources and business partners,
not adversaries. Like the procurement managers, the auditors should be
instructors and problem solvers, minimizing the tensions an audit creates.
When in place, this
strategy may seem to differ little from current practice. The purpose
is much the same: to free the resources of the central procurement office.
However, the new emphasis is to redeploy resources to assist agency customers
in new, cutting-edge areas or to develop innovative approaches to meet
agency needs. By delegating the purchasing process to client agencies,
within the framework of centralized authority, providing appropriate training
and continuing management by the central procurement office, the integrity
and critical contributions of the state procurement program will be maintained.
THE GRAND STRATEGY
Movement from Processed-based to Knowledge/Accountability-based
Procurement Organizations
The four strategies
addressed in this paper--supply chain management, continuing education,
electronic commerce and process delegation--are imperatives for a 21st
Century state procurement program. Each strategy may be pursued independently.
Each state must respond to its unique environment and determine priorities.
But the grand strategy, the ultimate goal, is woven from all four strategies
to secure the central procurement office the role it deserves in top state
management.
That role is many
faceted. With the day-to-day transaction traffic delegated, the focus
will be on training and education, performance measurement, dispute resolution,
system oversight, streamlining of the acquisition and business process,
and embedding the best of supply chain management techniques in statewide
policy and process. Some of this cannot be done well, or done at all,
without incorporating procurement reform into state law to institutionalize
change.
Does this nontraditional
approach bring procurement organizations to a new strategic significance
in the states? The answer is clearly "YES." But in practice and perception
state procurement programs have been reactive, stressing requisition to
acquisition transactions. Without vigorous proactivity, change will be
difficult.
If we choose to innovate
and to boldly embrace technology, we will move as respected procurement
organizations into a key role in the future. We must actively look forward.
We must implement innovative practices, be receptive to new approaches
to how we conduct our business, and seek to position ourselves as strategic
members of our government's business management team. Each day we must
strive to find new and better ways to add value to our governments and
the people we serve. If we fail to move, our respective governments, driven
by the inevitable forces of change, will move on without us. As procurement
professionals, we must establish ourselves as innovators and leaders-as
a Corps of Discovery on the edge of a new government and management frontier.

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