Buying
Smart: Blueprint for Action
A report outlining
innovative procurement strategies employed by state governments in the
aquisition of information technology commodities.
Best Value
Partnerships
Problem-Oriented
Solicitations
Produced by a joint
task force of:
National Association
of State Purchasing Officials National Association of State Information
Resource Executives National Association of State Directors of Administration
General Services The National Association of State Purchasing Officials
(NASPO), the National Association of State Information Resource Executives
(NASIRE), and the National Association of State Directors of Administration
and General Services (NASDAGS) present this report as the next steps in
implementing information-technology procurement reform. Buying Smart:
Blueprint for Action is the follow-up report to Buying Smart: State Procurement
Reform Saves Millions
The National
Association of State Purchasing Officials (NASPO), the National
Association of State Information Resource Executives (NASIRE), and
the National Association of State Directors of Administration
and General Services (NASDAGS) present this report as the next steps
in implementing information-technology procurement reform. Buying Smart:
Blueprint for Action is the follow-up report to Buying Smart: State
Procurement Reform Saves Millions, released in September 1996 to initiate
procurement reform in the states.
The second report
examines innovative procurement practices including best value, partnerships
and problem solicitations, used by states with increasing frequency. Driven
by the demand to simplify the acquisition of commodity products, states
are seeking new ways to keep pace with advancements in technology to not
only procure products but to distribute bids in an equally expedient fashion.
The intended result is to provide procurement methods that assure customers
of receiving leading-edge information-technology products and services
in a timely and cost-effective manner.
The report is a testament
to the value of procurement reform and the direct benefits states across
the nation have seen after employing these innovative strategies. A key
to each state's procurement reform success is support from governors,
agency heads, legislators and other decision-makers. This second report
again speaks directly to this audience in an attempt to clearly define
the issues and to provide the tools to take the process from blueprint
to action.
Since the production
of an initial report in 1995 with Harvard University's Kennedy School
of Government Strategic Computing and Telecommunications in the Public
Sector and Buying Smart: Procurement Reform Saves Millions, the committee
has added a very important ally in NASDAGS, who themselves play a vital
role in the procurement reform effort by lending their statewide authority
and leadership.
The associations represent
the senior procurement, information-technology and chief administrative
officials in the 50 states, the District of Columbia and the U.S. territories.
This most recent report is a continuation of the associations' commitment
to actively pursuing reform. These efforts have resulted in two previous
studies on procurement reform including the Kennedy School report entitled
Information Technology and Government Procurement: Priorities for Reform
and the first of two Buying Smart reports. The findings and recommendations
in this report benefited from the involvement of the Information Technology
Association of America.
A task force of
NASPO, NASIRE, and NASDAGS representatives provided oversight for the
project. Bob Mayer, chief information officer, state of Maine; Gary Lambert,
deputy purchasing agent for the Massachusetts Operational Services Division;
and Don Speer, commissioner of the Kentucky Department of Administration
served as co-chairpersons for the study. Other task force members included:
Dugan Petty, director, Alaska Division of General Services; David Gragan,
director, Texas Office of Central Procurement; Janet Phipps, director,
Michigan Department of Management and Budget; Gene Lynch, secretary, Maryland
Department of General Services; P.K. Agarwal, chief information officer,
California Franchise Tax Board; and, Mike Benzen, chief information officer,
Missouri Office of Technology.
Buying
Smart: Blueprint for Action
In 1998 states and
localities will spend more on information technology - nearly $42 billion
- than any time in the past. As government spending spirals upwards, states
have made great strides in improving how they procure computer systems
and services. Many states have taken steps to re-engineer the procurement
process, reducing the time it takes to procure information technology,
streamlining the layers of review and oversight and allowing managers
more discretion for small purchases.
THERE
HAS BEEN A LOT OF PROGRESS IN LAST 3-4 YEARS
Still, it has become
increasingly clear that more must be done. In 1996, the National Association
of State Information Resource Executives and the National Association
of State Purchasing Officials issued a report, Buying Smart: State
Procurement Reform Saves Millions, a report outlining recommendations
to reform the government procurement process for information technology.
The report pointed
out that existing procurement systems exact a high cost when it comes
to purchasing information technology. States not only waste taxpayer dollars,
but they can dampen economic vitality and diminish the delivery of services
to individuals and businesses. To change the situation, Buying Smart offered
five ways for states to cash in on procurement reform:
1.
Simplify the procurement of commodity items and services
2.
Build an infrastructure for electronic commerce
3.
Procure information technology based on best value
4.
Develop beneficial partnerships with vendors
5.
Solve problems with solicitations.
Today, states have
moved boldly on a number of fronts to reform procurement systems, but
none more so than in the field of commodity purchases and electronic procurement.
States have learned
to distinguish commodity products from non-commodity products in the information
technology field and have simplified the acquisition of commodity items.
Some states have raised the limits on transactions that can go forward
without the traditional bid process, saving time and speeding the acquisition
of time-sensitive technology. Others are exploring the idea of expanding
commodity purchases to include standard technology services, such as consulting,
maintenance and training.
Electronic procurement
systems have exploded in use, thanks to the rapidly growing Internet and
electronic commerce projects. Many states have turned to the World Wide
Web to electronically distribute solicitations and bid results. States
with electronic procurement systems have benefited from increased competition
for their solicitations and from a more open bidding system that reduces
the likelihood of vendor protests.
Now, states are hoping
to increase their success with procurement practices that involve best
value, partnerships and problem solicitations. To help procurement,
technology and agency executives better understand the characteristics
of these practices, NASPO and NASIRE have teamed up with the National
Association of State Directors of Administration and General Services
to produce this report. Outlined here are the definitions of best value,
partnerships, and problem solicitations, their characteristics, barriers
to their deployment and some best practices. With this overview, states
can deepen their discussion about these more innovative forms of procurement,
learn from what others are doing and begin developing their own procurement
processes based on these principles.
BEST
VALUE 
Best value is a process
for selecting the most advantageous offer by evaluating and comparing
all relevant factors in addition to cost or price so that the overall
combination that best serves the interest of the state is selected.
Awarding bids based
on best value shifts technology procurements away from broad objectivity,
where lowest price is given extraordinary weight in the selection process,
to a knowledge-based procurement process where less tangible values are
important factors.
There is broad consensus
among purchasing officials that the factors agencies should consider when
pursuing a best value procurement include:
Total
cost of ownership
(this includes operational and replacement costs)
Performance
history of vendor
Quality
of goods or services
Delivery
Proposed
technical performance
Other relevant factors
for consideration include:
Financial
stability of vendor
Timeliness
Cost
of necessary training
Qualifications
of individuals proposed for a project
Realistic
risk assessment of the proposed solution
Availability
and cost of technical support
Testing
and quality assurance program
For best value to
work, an agency must understand what value is when it comes to procuring
technology. For example, is it the quality of the software or the comprehensive
support of the vendor? In addition, an agency must decide what to measure
to ensure they are evaluating properly the product or service offered
by the vendor. By broadening the definition of value beyond cost, an agency
increases its ability to procure sound technology. At the same time, however,
evaluating best value bids is more complicated than evaluating low-cost
bids.
Because best value
is a more complex form of bidding, it's not well understood and has been
overlooked by agencies as a form of procurement. Part of the problem is
that the term "best value" is relative whereas "low price"
is an absolute. For example, when purchasing desktop software, customers
already understand the quality of a software product designed to run on
a PC with Microsoft Windows, so delivery time for that product may be
a more important value factor. However, when evaluating a contract for
a custom software development project, quality of the end product is paramount,
while delivery time is somewhat less so.
Best value procurements
are more subjective than traditional procurements. Without proper preparation,
it's easier to make mistakes during evaluation, raising the risk of protests
or even litigation. Subjectivity also raises the issue of fairness. How
does an agency ensure that all bids are treated fairly? To reduce these
problems, agencies must spend more time on the front end of a best value
procurement than with traditional contracts.
To improve the success
of best value procurements, purchasing offices and state agencies have
to establish and adhere to new responsibilities. They include:
Training
agency personnel on the philosophy and methodologies of best value.
Educating
vendors on how best value works and how evaluation criteria is established.
Identifying
sources of reliable data for evaluating best value contracts. This should
include past performance history files on vendors.
Educating
agency staff about the total cost of acquiring and owning a system beyond
the capital cost.
Maintaining
benchmark reports so that the data used to evaluate the criteria for best
value is well documented. Documentation will help an agency explain its
decision-making should a problem arise or if a bid is protested.
Designing
systems to evaluate vendors. This can include vendor histories that cover
the type of project involved. States may want to share these vendor experiences
with other state procurement offices, allowing states to better evaluate
the past performance of vendors.
Setting
up evaluation committees made up of technical, support and end-user representatives.
Even when agencies
establish responsibilities and educate personnel on the right way to conduct
a best value procurement, things can go wrong. Some of the issues to watch
out for include:
Lack
of fairness.
Despite best intentions, the best value methodology still involves many
subjective judgments.
Communication.
The relevant factors that make up the evaluation criteria for a best value
bid, must be properly and clearly communicated to the vendor.
Consistency.
Inconsistent use of rating factors can end up with poor procurements.
Reliability.
Make sure the data used to evaluate factors are reliable.
Documentation.
Document your decision to avoid protests and litigation.
Overkill.
Too many factors can dilute the evaluation process. Choose to evaluate
only those factors that are directly relevant to the product or service
you are selecting.
Who's
Doing Best Value:
The state of Texas
has been applying best value to its information technology procurements
since 1993. The evaluation criteria include life-cycle costs, employee
productivity improvements and vendor performance.
The Commonwealth of
Massachusetts recently reformed its procurement
policies and procedures. The changes empower departments to procure goods
and services at best value. Their handbook states: "...higher quality
may be more cost effective over time when compared to a lower quality,
less costly procurement. Long-term investments, as appropriate and necessary,
and long-term value are also important considerations beyond cost...."
The state of New
York's procurement statute was amended in 1995 providing agencies
the statutory authority to contract for services and technology on the
basis of "best value" or "low price." Even "low
price" in the new statute, includes far more than just the cost of
an item or service, for example: the administrative, training, storage,
maintenance, delivery, life span and life-cycle cost factors.
Missouri
has applied
best value consideration for years in its procurements in accordance with
the statutory authority to award to the "lowest and best" bid/proposal.
In applying best value consideration, the state considers various criteria
such as technical capabilities and contractor support, method of performance,
experience and reliability of a company, qualifications of individuals
proposed for a project, life-cycle costs, and other information learned
while evaluating proposals.
Value-based procurement
was implemented in New Mexico as a standard
for Information System Technologies in the mid 1980's. An electronic library
has been established with both procurement documents and contracts. Quality
assurance improvements have been added with document preparation assistance
and document review prior to issuance, enhancing the quality assurance
review process. Real time procurement consultation is provided throughout
the procurement process. These improvements are accompanied by procurement
manager and evaluation committee member training for every procurement
as an integrated step in the procurement process.
PARTNERSHIPS

Procurement partnerships
are aimed at creating an agency-vendor relationship that promotes achievement
of mutually beneficial goals. Its most important characteristic is the
principle of sharing risk to complete a project.
In the past, states
have avoided contract partnering to discourage favoritism. But these efforts
at neutrality and objectivity can prove problematic in certain kinds of
procurements, such as construction and information technology. States
believe that partnerships not only help with risk sharing, but they promote
a better understanding of government needs and promote a continual improvement
of services through long-term relationships with the vendor.
States also believe
partnering can expand their knowledge base. With today's shorter cycle
times for new technologies, states are finding it too hard to figure things
out on their own. Partnering can ease that knowledge gap.
Perhaps more than
any other government agency, the U.S. Corps of Engineers has adopted partnering
as a means to improve the value of their construction contracts and to
ensure success at meeting targeted goals. After a number of years and
numerous partnership projects, the Corps has learned a number of lessons
about partnering:
An
enduring commitment with real involvement of management is essential.
The
partnership must have constant reinforcement to avoid "traditional"
behavior.
Care
must be exercised to assure realistic expectations, goals, and objectives
early in the partnership. Set sights high, but make the targets achievable
so they can endure throughout the project.
Partnering
can be applied successfully on single projects of fixed or limited duration.
States that have studied
and participated in partnerships have also learned their own lessons.
States have found that for partnerships to succeed:
They
have to be real. Vendors
must have a stake in the project. Partnerships must include shared risks
and shared benefits. Benefits might include a sharing of new revenue generated
by the information system or a new product developed during the course
of the project that the vendor can market and sell.
They
have to produce measurable results
in an environment of integrity, ethics, and trust.
They
should be long-term relationships.
States should ask whether the vendor will take over the servicing of the
contract at some point. States also need to find out whether the project
requires a highly specialized skill that the vendor can handle.
They
should support the strategic goals of each partner
while planning and implementing continuous improvements in products, services,
processes and employee involvement.
Partners
should openly communicate requirements,
make special efforts to understand them, consider the capabilities of
the other partner and strive to meet requirements all the time. In addition,
the partners should specify requirements in phases, ensuring the ability
to keep long-term projects on track.
States
require more financial knowledge about vendors.
States must make a strong effort to evaluate the financial health of vendors.
Financial departments should be involved along with IT departments in
this evaluation.
States
require a knowledge about the technology market.
States need to measure the volatility of the market in which a vendor
is competing. Questions to be asked include: Is the technology undergoing
a period of change or is it considered mature? Is the vendor a candidate
for a takeover or attempting to merge with another firm (which can lead
to instability)?
States
need to develop better skills at writing and managing contracts.
They can't let the vendor assume the lead in contract writing. Partnerships
may be about teamwork and mutually beneficial goals, but there still has
to be an underlying contract that protects the interests of states and
vendors. Vendors develop numerous kinds of contracts all the time. States
don't have nearly the experience that vendors have. To strengthen states'
role in this crucial phase of partnering, they should escalate the sharing
of information, such as contracts and reports, between states that concern
the right and wrong way of drafting a contract.
States
must know how to assess the real value of a partnership project. Is
a project a success if the revenue stream is only $50,000 and not the
$500,000 as originally targeted? Is the partnership a success if the vendor
produces software that only works within the agency's project and not
elsewhere as proposed?
States
and their vendor partners should always promote a cooperative relationship
in which conflicts are resolved through negotiation instead of legal remedies.
States
and vendors must have a mutual understanding and agreement
of the contract deliverables, outcomes and how to identify measures of
progress and success.
States and vendors
agree that partnerships must be established as the result of an open,
equitable, interactive procurement process, which allows the buyer to
communicate vital needs and expectations and potential contractors to
present recommendations on contracting approaches, design, technical requirements
and implementation prior to the invitation to partner. Finally, it's important
not to underestimate the amount of work that follows once a bid has been
awarded and a partnership begins.
According to the
U.S. Corps of Engineers, partnerships can succeed if both parties can
answer the following general questions in the affirmative:
1.
Are the partners sharing a common goal?
2.
Are each partners' expectations clearly stated upfront?
3.
Are the partners actions consistent and reliable?
4.
Is there a real willingness from each partner to make the necessary commitment
to the partnership in terms of time and energy?
5.
Are the partners accountable to each other for their actions?
6.
Do the partners understand and respect each other's responsibilities as
well as honest differences between them?
7.
Is the partnership achieving synergy? In other words, is it more than
the sum of the individual partners?
8.
Does each partner expect excellence from the other and give it in return?
Who's
Forming Partnerships?
The state of Florida
has established 15 information Technology Consulting Service Contracts
in the past 18 months. Under these contracts, vendors will provide year
2000 compliance services, which can be used by all state agencies, local
governments and educational institutions. Florida anticipates contracting
with a number of additional firms to provide the state with extensive
capacity for solutions to the year 2000 compliance problem. For small
firms with limited capacity, the SNAPS (State Negotiated Agreement Price
Schedule) program is an alternative which makes available to the state
of Florida, year 2000 compliance services from vendors who cannot compete
for the large jobs many agencies will have. SNAPS agreements have an annual
ceiling of $150,000.
The California
Franchise Tax Board formed a strategic partnership with two qualified
vendors in order to upgrade and replace their tax collection system. Rather
than draw up detailed bid specifications, the Tax Board presented pre-screened
vendors with a statement of their problem and asked for responses in the
form of workable solutions. Once a vendor was selected, the contract was
then negotiated. The Tax Board financed the project from the savings and
new revenue generated by the benefits of automation.
For one of the three
systems installed under the partnership, the payback was five times higher
than what was originally estimated. As a result, the vendor was paid back
for its investment in five months rather than two years. The project took
only four months to complete compared to the average 18 to 24 months for
a project of this size.
The state of New
York's procurement statute provides the opportunity for agencies
to enter into strategic partnerships for the enhancement of the business
interests of the state. These partnerships are formed by amendment to
existing contacts, enabling the state and the vendor to jointly develop
new commodities and services not otherwise available. Partnerships may
also include the sharing of expertise, efforts and resources.
New
Mexico's typical
information system procurement has a fixed minimum term with a series
of optional one-year renewals up to the statutory limit. The contract
terms and renewal options are established in the RFP used for the original
solicitation, which eliminates the need for any extraordinary procurement
measures. If the relationship between the state agency and the vendor
is satisfactory, the agency may exercise one or more renewal options.
Where it makes sense to do so, multiple agencies may collaborate on a
procurement and share the services of a common contractor. Multiple agency
price agreements are also an effective procurement vehicle for some situations.
Until recently, the
mechanism for the purchase of PC hardware and software in Missouri
state government consisted of the bidding and issuance of a statewide
contract for a specific technology for a fixed price for a fixed period
of time. More than 70 PC-related contracts and dramatic and rapid changes
in the computer market created a very expensive and time-consuming problem
for the state.
A project team was
formed to identify and solve the problems surrounding the purchase of
PC hardware, software, support, maintenance and training. The team ended
up conceptually changing the way Missouri state government purchases technology
and saved the state approximately $10,000,000 over five years.
The team developed
objectives and measurable outcomes to guide the development of a new PC
contracting vehicle. Objectives include:
Insure
service goals and customer satisfaction are monitored and improved.
Leverage
the state's buying power to obtain the best possible pricing.
Ease
the effort required to purchase products, obtain support and acquire training.
Some of the outcomes
the team identified are:
A
single vendor serving as the "single point of contact" for all
PC and PC- related hardware, software, maintenance, support and training.
Prices
and product offerings automatically change with the market.
A
product and services catalog with current products and prices on the Web.
A
long-term service partnership between the state and the vendor. Contract
performance in priority service functions and customer satisfaction monitored
and measured against mutually agreeable goals.
Performance
documented through vendor-prepared reports, particularly in the areas
of hardware and software sales, maintenance and help desk calls and response
times.
An oversight committee,
consisting of state and vendor personnel, meets regularly to monitor performance
issues which are directly related to the original objectives and goals
the team outlined.
PROBLEM-ORIENTED
BIDS
When an agency writes
a technology bid that briefly states the problem, leaving out detailed
specifications, it allows vendors, who are subject matter experts, to
use their discretion and creativity to offer an innovative solution. Vendors
are more willing to share in the project's risk when they offer a solution
of their own design that they believe will work. That's the central idea
behind problem solicitations.
Before stating their
problem, however, an agency must understand what it needs. While this
sounds contradictory, an agency must have relevant information about its
situation in order to decide what is the best solution offered by the
vendors. An agency can learn about its needs through business process
reengineering (BPR). With BPR, an agency will better understand what it
wants to accomplish, and then can set benchmarks for the vendor to ensure
that the problem is solved correctly.
Another issue concerns
accountability. By allowing vendors to define the scope of the project
- the outcome, etc. - an agency may not be in a position to define deliverables
that ensure the project accomplishes what it is supposed to. One solution
is to create a multi-step process, where vendor and agency agree on certain
deliverables that must be met by certain deadlines. That way, an agency
can gauge the project's progress at predetermined stages.
A third issue has
to do with cost containment. One state's experience with problem bids
found that while the procurement method indeed led to better products,
training and services from vendors, costs tended to rise, as result. In
the long run, however, the increase in quality raised the bar for other
vendors and, eventually, prices started to come down as competition at
the new level increased.
To get started with
problem-oriented bids, some states use a simple method of problem-oriented
bids by issuing a Request For Information (RFI), which gives the vendor
community the opportunity to use its discretion and creativity to offer
innovative solutions prior to the actual procurement. This also has the
effect of putting the procurement on the radar screen of potential vendors
early in the procurement cycle, thereby improving the likelihood of more
bids. Other states, such as Indiana, use hybrid RFPs that will state a
portion of the bid in the form of a problem. Many agencies know what they
want to do, but don't understand one particular aspect of the project.
The hybrid problem RFP can address those specific uncertainties.
Who's
Writing Problem-Oriented Bids?
Indiana
uses a hybrid form of problem RFPs. An agency may have a question concerning
only part of the procurement while the rest is understood. For the part
in question, the agency will write its request in the form of a problem
for the vendor to solve. These hybrid RFPs have become more common as
agencies increasingly invest in technology.
Michigan
has reduced the development time of its bids by using a "solutions-based"
solicitation, which requires the bidders to propose a solution to a specific
problem or objective. Solutions must be based on proven technologies and/or
systems that are currently being used in public and private sector. The
California Franchise Tax Board also stated its bid in the form of a problem
rather than specifying the details of the bid. The Board reported significant
benefits from the new approach (see "Who's Forming Partnerships").
In at least some major
procurements, California uses a multi-staged
process, in which they first request a high-level concept paper from vendors.
They then engage in discussions with responsive vendors, and then request
a more detailed proposal from each based on a more detailed set of requirements.
This may continue through several iterations of detail. Through this process
and until the final submission, vendors do not provide actual pricing
and are free to disengage from the process. Although this process is more
time-consuming and more costly than a single-phase procurement, it allows
the state to refine its requirements based on vendor input, and it allows
vendors to fully understand exactly what the state is looking for.
The result may be
a greater likelihood of responsive proposals from qualified bidders. The
state then can make a selection. It is quite possible that the state also
gets more innovative ideas at an early stage. Vendors are reluctant to
incorporate innovative, but unsolicited, features in a bid, if those features
will increase price and make the bid non-competitive. The California approach
allows the state to weigh the cost-benefit of innovative ideas presented
in early stages, refine their requirements and provide that information
so all vendors can respond.
In an effort to streamline
the bidding process, the state of New York
has established backdrop contracts in the computer consulting and training
areas which function essentially as a prequalified bidder list. New vendors
are continuously recruited based on their responses to an open bid. Agencies
and localities conduct a mini-bid process to prequalified vendors based
on individual project definitions in order to determine best value/lowest
price. This reduces the bidding process to six weeks. New York plans on
expanding this concept to integration services in the near future. Vendors
who can provide a total solution including hardware, software, and services
will be able to offer proposal through the mini-bid process.
Resources
This report has been
developed by the National Association of State Purchasing Officials National
Association of State Information Resource Executives and the National
Association of State Directors of Administration and General Services
as part of a Joint Information Technology Procurement Project.
For more information
on how you can put these practices into place, please contact:
NASPO
Representative Gary
Lambert Deputy Purchasing Agent Operational Services Division One Ashburton
Place, Room 1017 John W. McCormack Office Building Boston, MA 02108-1552
(617) 727-7500 ext. 260 fax: (617) 727-6123 glambert@state.ma.us
NASIRE
Representative
Bob Mayer Chief Information Officer State of Maine 145 State House Station
Augusta, ME 04333-0145 (207) 624-7840 fax: (207) 287-4563 robert.a.mayer@state.me.us
NASDAGS
Representative
Don Speer Commissioner Department of Administration Finance Administration
Cabinet Room 362, Capitol Annex Frankfort, KY 40601 (502) 564-2317 fax:
(502) 564-4279 dspeer@mail.state.ky.us
The report may also
be found at the NASPO, NASIRE and NASDAGS homepages: www.naspo.org
www.nascio.org www.nasdags.org
No part of this document
may be reproduced in any form, except by a reviewer, without written permission
of the publisher. Copyright © May 1998.

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